UC Alumni Association 2022 Thanksgiving Card
Role • Freelance Designer & Illustrator
Programs Procreate for iPad, Adobe Photoshop & InDesign
Tasks concept sketching, layout, calligraphy, digital illustration
I had the wonderful opportunity of working with Amy Wernert from the University of Cincinnati Alumni Association to design, illustrate and format a multifunctional Thanksgiving card for 2022. This ambitious print piece features a digitally painted collectible campus composition on its front, followed by a cut-out ornament on its midsection and a tear off recipe / coloring page on its final segment.
Credits
University of Cincinnati Alumni Association
Amy Wernert & Jamie Muenzer • Directors of Giving, Direct Markeing • client, art/creative direction, copy
User Experience
The Guts
When the card is extended, its ‘front’ side reveals a cut-out ornament on the midsection for Giving Tuesday and a detachable coloring page. The inside or ‘back’ of the card begins with an embellished letter to the reader and concludes with the detachable recipe from above.
Fresh out of the Envelope
When folded, this card features a digitally painted face on the front and a special tear-off recipe card on the back.
Process
↑ bearcat coloring page ideation
layout ideation ↓
