branding, layout & design by Studio Misfits. illustrations by Madal Draws.
Mash’d Rebrand Illustrations
Role • Freelance Illustrator
Programs Procreate for iPad, Adobe InDesign, Illustrator & Photoshop
Tasks digital illustration, character design
I had the pleasure of working with the talented design team at Studio Misfits to create sophisticated illustrations for their client, Mash’d’s brand refresh.
The characters I illustrated, lovingly referred to by the Mash’d team as The Bastards, are a whimsical reflection of some of their most popular menu items.
Credits
Studio Misfits
Warren Ellison • Creative Director •
art direction, branding & layout design, client communication
Courtney Kamenski • Brand Manager • art direction, branding & layout design, client communication
Mash’d • Misfits’ Client • creative direction
“Get to know our lovable family of bastards. A collection of true degenerates that’ll simultaneously leave you scratching your head, slightly offended (maybe?), and begging for more.”
Making Of A Bastard: The Bird
The Bird is a dish firmly perched on the Lunch Menu. After being given the ingredients list and a general direction for how the dish should be represented, I was released to create concept sketches.
The Bird : Ingredients
crispy chicken
avocado ranch
lettuce
pickles
bb (buffalo, wicked hot, sriracha butter)
When compiling a check-in PDF to present to Studio Misfits, I further expressed what each concept was going for by writing a little blurb about its personality.
