Creative Carrot Campaign
Role • Design Fellow
Programs Procreate for iPad, Adobe Photoshop
Tasks concept sketches, layout ideation, digital illustration
Circa Design’s Creative Carrot Campaign asks their clients and close creative connections to take action in order to grow their ideas. The recipient opens the card, retrieves the contents (seed paper, stickers), reads the instructions, and then acts accordingly. This results in a carrot grown from a written idea and a thoughtful act.
Credits
Circa Design Kalamazoo
Tori Thomas • Co-Owner • creative lead
Staci Gibson • Marketing Director • creative lead, copy, layout, social media
Amanda Pearson • Design Assistant • illustration, material spec, layout, social media
Social Media Campaign
The social media campaign began after the card was completed and I had left the project. It features the complete card and reiterates steps for user interaction. Although I wasn’t present, I participated brainstorms involving the overarching campaign that heavily informed these materials and message the team chose.
